Modern Market was founded in 2012 by Elena, motherhood photographer, and mama of four. She took a dream and turned it into a community. For her, business and life are bound together. Helping creative entrepreneurs build & manage their business with strategies and tools that lead to more profitable, sustainable business growth.

Besides sharing our business knowledge, we also love featuring photographers worldwide to inspire others and feel incredibly honored to see this community grow.

We are so glad you're here!

The Essential Studio Manager

Managing your photography business is about to get a whole lot easier. Contracts, invoicing, sessions, calendar + more, all in one convenient place. Sign up today and get your first month for FREE.

Try it out

"This program has changed my life so much! I love waking up in the morning, pulling up my account and being able to see all of my task that need to be done, or see what clients need to be contacted."



"The next online studio management system to watch out for! This system focuses on the core needs instead of the complex parts of a CRM that tend to drive us nuts. Keep up the great work!"



"The system is very intuitive and perfect for my portrait business! The customer service is beyond amazing. You cannot find a more reasonable system out there that works so well and truly cares about their client's needs!"



The perfect way to learn something new. All courses are led by Elena, founder of Modern Market.

The Self-Portrait Blueprint

A foolproof way to do your own portraits because you deserve to be in these photos too. With my self-portrait method & settings, you'll be able to take photos anytime, anywhere, and start showing up in front of the camera!

Learn More →

The Commercial Photography Blueprint

Double (or Triple) Your Income with Commercial Photography While Collaborating With Brands You Love — So You Can Create the Profit AND Lifestyle You Deserve.

Learn More →

The Photography Session Blueprint

A step-by-step process of creating sessions, directing to create authentic moments, and attracting dream clients — so you can start booking clients who truly value what you do and take your business full-time.

Learn More →


These presets are developed from real portrait sessions, ensuring that the adjustments made work beautifully for all portrait photographers. Our focus will always be to bring out beautiful color tones and natural light. We are proud that our presets are used by 80,000+ professional photographers worldwide. All collections work in Lightroom Classic, Lightroom CC, Photoshop ACR and can be synced to Lightroom Mobile.



Come hang out with us in the Facebook user group. A place for photographers and creative entrepreneurs to share, learn and transform their work and business!

Join the community →