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Goals are one of the most powerful motivators you can have to drive you to achieve what you want, and one of the most useless when you don't know how to create a plan behind it.  Everyone knows how to come up with goals, but few understand what to do with those goals. I want you to grab a piece of paper, and at the top of it, I want you to write down one of your goals. Write it...


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While putting together my last income report I realized that I just hit $900,000 in overall gross income which is pretty incredible! It's something I had no idea was even possible when I first started my photography business.  For me running a successful business is so much more than just a simple number and how much I make but has everything to do with creating a dependable income that allows me to do what I am wildly passionate about every...


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After years of running a photography business and trying different tools to manage my business, I decided enough's enough. You know how hard it is to find the perfect calendar for the year? Well, it's even more difficult to find one tool that actually helps me manage my photography business rather than increasing my workload. Of course, I started by putting together a binder to help me manage my clients, one to collect addresses, another to track payments. I ended...


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I get messages asking about my pricing all the time from fellow photographers who are trying to gain some insight from someone who's developed a pricing strategy that works. Pricing is hard. it's difficult to put a price on yourself, your art, your time. And pricing is often the reason photographers feel like they don't have their business set up correctly. They feel like they are throwing numbers out there, in hopes to book clients but the truth is that...


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You have a session or wedding tomorrow, and the stress of it all just hit you like a wall of bricks. That feeling you had when you first were contacted about it, the one where you felt excited and on top of the world for doing what you love, just disappeared before your eyes and suddenly turned into worry, stress, and doubt. You know that this is what you wanted, at least you thought you did, and now all you...


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If you work for yourself, you’ll have times where you do great and times where you feel like everything is going downhill fast. Bookings are down, sales are down, no one seems to be in need for what you have, and you have no idea why. It’s probably the most frustrating feeling. It’s uncomfortable, scary and makes you doubt yourself more than anything out there. February was always that month for me. I don’t know why but it seems like...


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I wanted to write this for anyone who hasn't yet found their style, or place as a photographer. It takes time to find yourself as a photographer. Some find it early on, and some take a long time. I truly believe that even those who 'found their style' are always adding to it, perfecting it, and in a way altering what their vision looks like. I do however know how frustrating it can feel to shoot session after session and...


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THE NUMBER ONE THING YOU NEED TO DO BEFORE THE NEW YEAR Make a list of the services and products you offer. If you're a photographer you'll want to make two lists. One for sessions you offer, and one for the products you offer.  Next you'll need to look at how much you made of each type session. (write down how much you made in 2016 on just newborn sessions, baby sessions, maternity sessions etc.).  Once that's complete take a...


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A question I get often is about Facebook Advertising. Does it work? Is it worth it? How can you make it work for yourself as a professional photographer? It's something people email me about, ask me on facebook, discuss in my private photography group. After publishing my own income reports and showing you that I spent money on advertising it has brought even more questions my way about how it works.  Most of you who are reading this probably have...


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