I know how important it is to understand the importance of ranking well in the online world and also understand what a struggle it is to accomplish. As a business owner, we often have to learn all aspects of our business including SEO. You could very easily hire someone to spend endless hours optimizing your site, or you can learn how to do it and understand how it works.
Since you asked for this information, I can already tell that you are like me and like learning how to do these things because it’s essential for you to understand HOW something works. After finishing this guide, you’ll have a firm understanding on how SEO works, how to research the right keywords, get an unlimited amount of data and information and most of all understand how to use the right keywords to get on page one. There are many guides out there on SEO, and many of them end up leaving the reader more confused. My goal is to keep it simple. Give you the important information you should be focusing on. And guide you in building a new set of tools you can use to build your business.
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.”
SEO is something a lot of people struggle with, they get so much information on it and then have a hard time implementing the essential aspects of it. Let me explain SEO to you. When you’re a business, you’ll use specific keywords that describe your business. If you're a photographer, you’ll use terms like “photographer.” “Newborn Photographer,” “wedding photographer.” If you’re someone who makes props for photographers you might use keywords like “newborn photography hat,” “maternity dress” etc. You’re using words to describe whatever you are doing in hopes that the person who is searching for that keyword is going to search for one of your keywords and end up on your site. The whole point of searching for something online is to find what you are looking for. Keywords are what makes the connection between business, and the person looking for something online.
EXAMPLE: Beth is a wedding photographer will use the words “wedding photographer” in one of her blogs. Anne is currently looking for a wedding photographer so she googles “wedding photographer”. Google will cross match these two things and match up the keywords that fit the best. This is how Anne finds Beths website and hires her as her wedding photographer.
The example above is how MOST people picture SEO to work, it’s entirely correct in that sense, but it’s missing some very important points.
Imagine all the photographers using the term “wedding photographer” in their blog posts and on their website. The online world would be flooded with the same keyword making it very difficult to get ranked on page one and getting found for a common keyword.